2018 MAYFAIR FALLEN HERO RUN IS A 5K IN NORTHEAST PHILADELPHIA This we honor the memory of Firefighter Daniel Sweeney who tragically lost his life while on duty on April 9, 2012. The proceeds will go to the Firefighters Local 22 Widows' Fund . THE RUN STARTS AT RYAN AND ROWLAND AVES THEN PROCEEDS EASTBOUND TO FRANKFORD AVE WHERE IT PROCEEDS NORTHBOUND TO RHAWN STREET WHERE IT PROCEEDS WESTBOUND TO LEXINGTON AVE WHERE IT PROCEEDS EASTBOUND TO ROWLAND AVE.